This round was led by Northzone, former investors Highland Capital Partners, Holtzbrinck Ventures, Mangrove Capital Partners and IBB Beteiligungsgesellschaft’s VC Fond Kreativwirtschaft Berlin also joined.
Northzone, known for its investment in companies such as Spotify, iZettle, and Trustpilot, explained the decision: Outfittery’s business model is disruptive, rethinking the entire fashion industry. Hans Otterling, partner at Northzone, sees the startup as the next evolutionary step of e-commerce.
Just last year Outfittery announced a €13 million round. The company was founded in April 2012 and has received an overall investment of more than $38 million, according to Crunchbase. Curated fashion seems to become more and more popular. Modomoto, founded in 2011, also offers personal shopping for male customers, while online retailer Zalando will start his stylist program “Program Z” soon.