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The Good, The Bad, The News: This Week in Germany Written by HEUREKA editorial on 23. October 2015


ProSiebenSat.1 invests in fitness and wellness plattform Vitafy

Munich-based fitness and wellness startup Vitafy announces an investment. However, the size of the round was not named. According to Gründerszene, people familiar with the case, the mix of cash and media budgets adds up to a eight digit amount. It comes from Germany’s media house ProSiebenSat.1. The startup which sells low cab diet and sport nutrition products was launched by Jürgen Englisch, Christian Böhm, Georg Bader and Florian Calmbach in cooperation with the company builder VentureStars in late 2013. ProSiebenSat.1 now holds 27% of the startup.
[Gründerszene] (German)

Happycar raises $1.58 million

Hamburg-based car rental comparison website HappyCar announces a $1.58 million from Rocket Internet’s Global Founders Capital and Capnamic Ventures, who is leading the round. HR Ventures (Venture Capital firm of the Hahn Air Group), Swoodoo founder Wolfgang Heigl, George Hadjigeorgiou (HouseTrip CEO), Teodoro D’Ambrosio (former Bravofly, now Hotelscan CEO) and Dreamlines founder Felix Schneider also joined. Since Happycar first started in 2013 the funding sums up to $3.2 million. Happycar is active in Germany, France, Spain, Italy, Poland and the Netherlands, but targets car rentals worldwide.[TechCrunch]

Dutch insurance company adds money to credit platform Auxmoney

Dusseldorf-based credit platform Auxmoney partners with Dutch life insurance company Aegon. Aegon provides €150 million. Aegon mentions it’s an strategic investment as the current interest rates on the markets are constantly low.
[Gründerszene] (German)

Unister reorganizes its business

Leipzig-based Unister, which runs different platforms, announces to rename its business to Unister Investment Holding. The travel platforms, however, are rebranded as Unister Travel AG. Also, the company plans to start an incubator. Details about that were not shared.
[Gründerszene] (German)

Adjust raises €15 million

Berlin-based app usage analysis startup Adjust announces a €15 million investment. The round is led by Highland Europe and leads to a total funding of €26.6 million since Adjust first launched in 2012 (at that time known as Adeven). According to the startup, it is profitable since early 2015.

SugarShape also raises a new round

Online Dessous-Shop SugarShape also announces a new investment. Mittelständische Beteiligungsgesellschaft Niedersachsen (MBG) and a couple of business angels joined the round. However, details remain undisclosed.
[Gründerszene] (German)

Marley Spoon acquires Austria-based

Berlin-based cooking box app service Marley Spoon acquired the Austrian competitorKochAbo. KochAbo launched in 2012 and apparently failed to launch in Germany. Details of the deal remain undisclosed.
[Gründerszene] (German)

HeavenHR raises six-digit investment

Berlin-based HR software startup HeavenHR announces a six-digit investment. It is the second startup from company builder warpspeedventures, which was started quietly by Home24 founder Felix Jahn and the people behind Auto1-Group this summer. HeavenHR aims to help HR to handle the their stuff: from on- and off-boarding, to coordinate salaries and offer retirement plans.
[Gründerszene] (German)
Image: Some rights reserved by Georgie Pauwels