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Today in Germany: Volkswagen, Lilium Aviation, Facelift Written by Felicitas Hackmann on 5. December 2016

Volkswagen announces new mobility brand

The Berlin-based auto-manufacturer Volkswagen (VW) announced a new label Monday, under which they will gather all of their mobility services, including car sharing options and self-driving shuttles. The brand, Moia, will first launch in Germany, but the company hopes to expand across Europe soon.
[Gründerszene] (German)

Lilium Aviation raises €10 million

The Munich-based startup Lilium Aviation wants to build a flying car and announced Monday that Atomico, an international technology investment firm headquartered in London, provided €10 million to help them do just that. The flying car, which still looks more like a plane, would take off and land vertically. In 2015, the team raised a seed round from E42, Frank Thelen’s investment arm; the European Space Agency (ESA) also invested in the startup. The company said the first test flights are set to take place in early 2017.
[TechCrunch], [Gründerszene] (German)

DuMont acquires majority of Facelift

The German media publisher DuMont acquired 75 per cent of Facelift’s shares Monday. Facelift, a Hamburg-based startup, provides social media marketing software; It’s main product is the Facelift Cloud, which organizes social media advertising for brands and agencies. More details on the acquisition have not been shared.
[Gründerszene] (German)

Photo credit: Gerard’s World via / CC BY-NC-ND