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5 German startups you'll want to keep an eye on Written by Christine G. Coester on 5. January 2017

Some of these startups might ring a bell, while others are hot off the press with incredible potential to improve everyday life. Either way, these are five German startups you’ll want to keep a close eye on.

Celonis02 - Software - P2P_CPM4
Established in 2011, Celonis is a startup that provides companies with “process mining,” a way of analysing and visualising a company’s processes.
The goal of using this data technology is to find ways of increasing efficiency and streamlining processes to save companies money.
Optimisation and efficiency are at the heart of everything Celonis does. In June 2016, the company received 27.5 million USD in funding from Accel and 83North, two US-based venture capitalist firms.

The Munich-based startup Freeletics was founded in 2013 and has since grown to have over 10 million registered users. “A passion for health and sports,” was shared between the company’s three founders: Andrej Matijczak, Joshua Cornelius and Mehmet Yilmaz.
As the young company attempts to become a leader in the digital fitness industry, it has launched a series of smartphone apps: Freeletics Gym, Freeletics Running, Freeletics Nutrition. The company further expanded the brand by branching out to sell gear and athletic clothing online.

SINN Power_WEC ArraySINN Power
In 2014, SINN Power took the first steps towards harnessing energy from ocean waves. Now, in 2017, the startup has 17 team members and is the recipient of seven awards and nominations.
The wave energy converter is comprised of a number of floating bodies that lift with the up-and-down motion of the waves and cause a rod within a generator unit to lift, thereby generating the electricity. Each individual body, which is used to build an array, is 2 metres wide and 6 metres tall. The size of the array can vary based on the “wave lengths at the site.”
Commercial projects are planned for 2017, according to the company website. As waves are continuous, producing energy day and night, SINN Power considers the converter a more reliable energy source as compared to wind and solar power.


Designed with diabetics in mind, Yuscale created a portable scale that helps individuals document and manage their food intake.
The small scale is paired with an app that determines the number of carbs and nutritional value of a meal with 80 per cent accuracy.
But the device can be used by anyone, CEO Kim Kreutz tells Heureka.
And it will hopefully keep people away from fad diets and encourage a consistent, healthy lifestyle, he explained. They are currently working on a kickstarter campaign with a “new scale design built into a phone case,” Kreutz says.

reCup_O9A1485 Kopie
The startup reCup (German) launched at the end of September 2016 with reusable coffee cups, and an effortless way of encouraging users to actually reuse them.
The hope is to curb the amount of trash from to-go coffee cups. “Normally to-go cups are used for ten minutes and then thrown away,” Fabian Eckert, co-founder of reCup, tells Heureka.
The programme works similarly to Germany’s Pfandsystem, or a deposit system: reCup users can return their cup at any participating reCup partner, regardless of whether they bought their initial drink there, and receive €1 back.

Photos via VisualHunt, reCup, Celonis, Yuscale, Sinn Power, Freeletics