Hans Stier is the founder of one of Germany’s crowdfunding successes, Bonaverde. Their idea, to create the world’s first roasting, grinding and brewing coffee machine, was so popular that Hans and his team raised over $2 million from three crowdfunding platforms: Kickstarter, Indiegogo, Seedmatch.
After shipping out the first 300 machines to beta-testers in February 2017, Bonaverde secured another $2 million from prominent investors, like former StudiVZ CEO Michael Brehm (German).
What keeps investors interested in Bonaverde? It could be its disruptive business model. Bonaverde cuts out the middle men in the coffee value chain, letting customers purchase beans directly from the farmer. This allows coffee farmers in developing countries to charge higher prices, while consumers enjoy cheaper, better quality coffee. And Bonaverde, of course, retains a healthy margin.
“We are disrupting the coffee value chain and empower[ing] small coffee farmers in developing countries.”
Take a listen as Stier shares how Bonaverde hopes to empower coffee farmers all around the world, while de-commodifying coffee. Here are some other topics we cover in this episode:
- How Stier went from corporate lawyer to coffee entrepreneur
- Why his first failed business, KaffeeToro, motivated him to try again with Bonaverde
- Why Bonaverde includes a little RFID chip in every pack of coffee they ship
- The social impact of Bonaverde on small coffee farmers in developing countries
- How Bonaverde manages logistics, while working with small coffee farms in rural areas all around the world
- Stier’s tips for a successful crowdfunding campaign
- The best advice he has ever received