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Deutsche Telekom announces partnership with Groupon Written by Marguerite Imbert on 11. January 2012


German telecoms giant Deutsche Telekom has announced that it has entered a partnership with Groupon.
The co-operation will enable Groupon, already the world’s largest daily deals company, to take advantage of the the Bonn-based mobile provider’s international reach. In return, Deutsche Telekom will offer the full range of Groupon offers and services to its customers, allowing location-based offers to reach target subscribers when they are near participating retailers.
The services on offer will enable Deutsche Telekom customers across all smartphone platforms to use services such as redeeming coupons direct from their handsets, keeping track of daily deals and regular offers and finding new favourite retailers offering daily deals.
The collaboration is intended to accelerate the growth of mobile location-based services worldwide. “Groupon is a pioneer and world leader among mobile coupon providers,” said Heikki Makijarvi, Deutsche Telekom’s head of business development. “This partnership with Groupon will help us secure our share of this fast-paced exciting market segment. At the same time we will extend the services available to our customers. The co-operation with Groupon is further evidence Deutsche Telekom will establish such partnerships with innovative products and services.”
Dr Daniel Glasner, Groupon CEO for central Europe was characteristically bullish about the arrangement in the joint statement. “Deutsche Telekom is a leading provider of mobile and fixed networks in Europe,” said Dr Glasner. “Our goal is to provide each customer with the very best local and national Groupon services to present offers directly to customer mobiles in an easily accessible manner. Together with a strong and experienced partner like Deutsche Telekom, we will conquer the mobile market faster.”
The Groupon co-operation came at a time when Deutsche Telekom is looking at a new startegy for its American wireless business – T-Mobile USA, which is losing customers and money to the extent that market leader AT&T has pulled out of a mooted USD39bn takeover of the US subsidiary.
Image credit: Flickr user Groupon.
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