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Florian Spathelf Skypes from Launch 2012: "We're asking people how we've fucked up" Written by Linsey Fryatt on 8. March 2012

We caught up via Skype last night with Florian Spathelf of Meinespielzeugkiste, live from Launch 2012 Conference

After winning TWiSt Berlin, Meinespielzeugkiste (or Mytoybox for the Germanically challenged) had mere days to prepare before jetting off to San Francisco to attend Jason Calacanis’ famous innovation and startup event, Launch 2012.
We caught up with Florian by Skype on the conference floor to find out what’s his coolest spot, whether he’s San Francisco or Berlin and why it’s much more important to get negative feedback…