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German companies that went offline in 2011 Written by Magdalena Räth on 2. January 2012

Goodbyes are always painful. When a start-up says goodbye, sometimes all that’s left is a ‘404’ page. As we start this new year, let’s commemorate the companies that went offline in 2011.


AllesAnna (*May 2010, †April 2011)

AllesAnna was an online drugstore offering its customers items for personal care, babies and moms, household, pets, diet and wellness – supported by well-known investors such as Michael Brehm (DailyDeal, NetMoms, Rebate Networks, StudiVZ). Low prices and free shipping probably broke the company’s neck…

ChannelQ (*2008, †February 2011)

ChannelQ was a platform inviting people to play free quiz games and solve picture puzzles online. Users also had the possibility to create formats of their own. The sponsoring model alone wasn’t enough to keep the Munich start-up sustainable, obviously.

Choice of Nature (*October 2010, †August 2011)

MyParfuem offshoot Choice of Nature sold customized cosmetics made of natural ingredients. At Choice of Nature, people could create perfumes and personal care products tailored to their individual needs – just not enough people did. (*2008, †2011) was a service for managing internet logins. With one click, users could access all their services protected by passwords. Given the amount of passwords online users need to keep in mind these days, actually made sense. (*2007, †February 2011) was an online platform for product recommendations co-designed by users who could even earn money through the website. Already one year after its founding, things at startet looking grim, a relaunch didn’t work out as expected.

JoinR (*2006, †2011)

Blog community JoinR offered free web space for young members from the age of 14. Like with an RSS reader, the pages’ news were displayed on a regular basis. Unfortunately, the social network didn’t develop sufficiently.

Kisju (*2009, †June 2011)

Kisju was a marketplace for groceries putting emphasis on the quality of regional products. The start-up obviously neither scored with extra shipping costs for each single dealer nor with the rather boring look of their website.

Map-Box (*2009, †2011)

With Map-box, users could print individual map details onto objects of their choice. The interesting business idea wasn’t profitable, though.

Mr. TrailMix (*2010, †February 2011)

Mr. Trailmix was a provider for customized trail mixes. Due to “insufficient revenues”, the company’s website went offline this year. Users now have to mix nuts and fruits themselves again.

MyStocks (*2008, †May 2011)

Stocks community MyStocks collected their members’ stock exchange experiences and analyses in a wiki. When trying to reach, one is now redirected to the price comparison website

Mysweetsbox (*November 2010, †June 2011)

With childhood sweets bought on Mysweetbox, people could indulge in nostalgia. Especially during the christmas period, the Berlin start-up scored with its typical East or West German care packages. The founders still decided to focus on other projects instead.

MyUnibook (*January 2010, †2011)

The idea was sounding good: A marketplace for used books from students for students. Considering the often huge costs one has to spend on learning material, the MyUnibook model could have been successful.

Owonda (*May 2008, †July 2011)

In May 2008, Berliners Ruben Herrmann and Fabian Pritzel launched their dating site Owonda as a “refreshingly new and free flirting platform”. Eventually, the team decided to “focus on new challenges”.

Pactas (*June 2010, †November 2011)

Munich start-up Pactas offered a service for electronic invoices. With their software-as-a-service, founders Florian Kamps and Christoph Menge were particularly addressing owners of small businesses and freelancers. Legal and technical issues kept the start-up from breaking through.

Playgenic (*April 2010, †September 2011)

Playgenic, publisher of browser and social games, had to cease their games production just a year after coming into being. After the launch of their first self-developed game Pizza Connection, the Cloudfire technology couldn’t be developed any further. One financing round of a six-digit and one of a seven-digit amount didn’t help the start-up from having to file for insolvency.

Shopperella (*June 2010, †June 2011)

Shopperella was a Cologne company offering 100.000 articles for babies, kids and pregnant women. Especially due to marketing and logistical difficulties, the start-up eventually had to give up. The website went offline on Shopperella’s first birthday.

Swoopo (*2005, †March 2011)

Entertainment shopping service Swoopo already filed for insolvency in March. Before that, problems had been accumulating: job reductions, management issues and retreating from expansion plans.

Tamundo (*2008, †January 2011)

The online auction site for curiosities, unique products and collectors items as well as collectors community, Tamundo, didn’t reach the company’s needed turnover. Possible buyers rather turned to Ebay.

United Maps (*February 2008, †September 2011)

Munich start-up United Maps offered a cartography service: Maps of leading providers like Navteq or Teleatlas were nourished with additional cartographic information and sold via a proper smartphone app. The founding trio failed due to the competition offering mostly free apps as well as due to missing follow-up financing after the second funding round.

Photo credits: Stihl024 /