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Hitfox acquires Chili Entertainment – expands distribution empire Written by Linsey Fryatt on 8. February 2012


Berlin-based games retail startup Hitfox has acquired Chili Entertainment GmbH, thus expanding its portfolio to include Chili’s Ad2Games, Germany’s biggest game marketing network. This could mean the next step for Hitfox expanding its empire and becoming a fully integrated game distributor.
According to the company, the purchase price is in the seven-digit euro range for the company previously majority owned by Gameforge AG.
Jan Beckers, co-founder and CEO of HitFox said: “For HitFox the acquisition is another step in our expansion strategy within the €25 billion big game distribution market is. Our customer base is perfectly complemented by the Ad2games. We are pleased to offer our mutual customers well in the future several additional marketing channels from a single source. In addition, we will use the full range of Ad2games intensively for further application of HitFox.”
HitFox was created in the summer of 2011 by Jan Becker, Tim Koschella, Ruben Haas, Hanno Fichtner and Team Europe and specialised in offering deals on online, mobile and console games before adding performance marketing, a realm which looks set to grow with this latest move.