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Start-up Industries to Watch Written by Olaf Jacobi on 10. March 2016

Industries to watch

As a venture capital firm we invest in companies that are founded and run by a team of passionate, driven and disciplined entrepreneurs which are able to get the best people on board. We pay special attention to markets and industries to watch which are characterized by technological innovation and high growth; disruption driven by digital transformation. We strongly believe that great entrepreneurs will pick the right market and business cases. For us it is very important not being a late follower on particular trends and markets. We want to be on top of interesting trends.
Here are some industries I’m watching…

Next Generation Enterprise Solutions

We will continue to see Start-Ups tackle the enterprise software space with light weight SaaS solutions that are easy to implement, offer higher flexibility and lower total cost of ownership than traditional systems (e.g. LeanIX – Enterprise Architecture Management).

Artificial Intelligence

Artificial intelligence is one of the most exciting and game-changing opportunities of our time. We will see a massive impact on a lot of industries from machine learning and other forms of AI technologies.

Big Data Analytics

Yes, I know big data has been a buzzword and part of the VC lingo for some years now. A lot of startups have the big data in the claim even without running big data solutions. Hands down, more and more data are being generated which will be used to analyze and predict business.

Virtual & Augmented Reality

My estimation is, that VR technology will have its breakout in 2016. It took a long time but now all indicators show a clear go for this amazing technology and a lot of exciting application, e.g. in manufacturing, medicine, etc.

Consumer IoT and ‘smart home’

“Smart home” devices, such as tado° and Nest (smart thermostats), aren’t new but I do consider them as the beginning of much more consumer use cases. (e.g. COBI – connected bikes)

Fraud Detection Software

The demand for Fraud Detection and Prevention Solutions is expected to witness CAGR of 16.62% over the forecast period, to reach a total market value of $19.92 billion by end of 2020. New technology and the ability to use solutions, which run on big data, will enable startups to develop and launch new solutions.

Cyber security services to protect enterprises

The worldwide cyber security market is defined by market sizing estimates that range from $75 billion in 2015 to $170 billion by 2020. We see more threats than ever before. Startups with the right technology and counter measurements will be very interesting to watch.
[divider]About the Author[/divider]
Olaf Jacobi, Managing Partner at Capnamic Ventures, has over 20 years of experience as a manager, entrepreneur and investor.