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Jimdo's mobile app lets anyone with an iPhone build a website Written by Nina Fowler on 23. August 2013



Hamburg-headquartered website building company Jimdo has come a long way since its founders’ first days in an old farmhouse near the North Sea. Today, a new milestone – a free mobile app for creating and editing websites on the iPhone and iPad.

Jimdo, founded in 2007, is sitting on at least eight million websites built using its platform and about 175 employees across Hamburg, San Francisco, Tokyo and Shanghai. It hopes to service anyone looking to build a website cheaply and quickly, which puts it in competition with Weebly, Wix and Squarespace, among others.

The new app is aimed at those who need to make updates on the go – a cafe owner who needs to update a menu, for example, or a group of friends who want to create a travel website while on a trip. Weebly brought out a similar mobile app last year but Jimdo’s version offers more functionality.

Using the mobile app, a customer can create a website from scratch, quickly take and upload photos, and build and edit new pages. For premium customers, the app also lets website owners check in on traffic statistics.


Helping small business owners work quickly

Small business owners and professionals are the most likely to update to Jimdo’s paid premium options (either €60 or €180 per year) and the most likely to want to edit websites using mobile devices.

“Small and medium-sized businesses usually have a pretty tough schedule”, Jimdo co-founder Matthias Henze (above left) pointed out. “We think, if you sit on the sofa or you’re running a cafe and want to update your menu, you can do it in the meantime – you don’t have to necessarily think about it at night.”

Unusually, Jimdo opted to turn down the offer of millions of euros in venture capital last year. “We actually decided what we’d do with the money,” Henze said – but the team turned it down in favour of keeping control and a more long-term approach.

The company did take earlier investment from the Samwer brothers’ European Founders Fund and United Internet but bought the latter out in 2009.

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