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Watch out! Germany to start Lions' Den reality show for startups Written by Michelle Kuepper on 11. November 2013


It looks like Germany will be getting its own version of reality TV show Dragons’ Den. Major German broadcaster Vox is starting a new programme featuring money-hungry entrepreneurs and the investors they’re trying to win over.

The show, titled “Die Höhle des Löwen” (in English the “Lions’ Den”), will start next year. The format is basically the same as the Dragons’ Den series – which, so far, has made it to nine countries under different names after it began in 2001 in Japan.

In Die Höhle des Löwen, entrepreneurs pitch their business idea and model to a jury of five investors in an attempt to secure seed funding. Investors also provide startups with business connections and help them expand, if they need it. Vox has yet to announce who the investors will be.

Before the show begins, the entrepreneurs decide how much money they need and what percentage of the company investors will get for providing funding. If they don’t raise the desired amount by the end of the show, they’re forced to go home empty-handed. Investors, meanwhile, try to live up to their shark reputation by pointing out potential flaws in the business model or idea and bargaining to get the cheapest deal. In the US a total of $23m has been dished out by investors throughout the Shark Tank series.

Whether the show will be a ratings hit in Germany is debatable – though it’s safe to say we’re not talking about the next Germany’s Next Top Model here.

Image credit: Flickr user Tambako the Jaguar

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