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Need an animated LOL? Loopcam launches version 2.0 with brand new features Written by Charmaine Li on 11. April 2013

Loopcam 2.0

Loopcam 2.0

Are you a fan of looping your LOLs? Today Berlin-based Loopcam – a predecessor to Twitter’s Vine app – has released version 2.0 of its GIF-animating app with a stack of new features, including a rewarding system dubbed Loop Score and updated user profiles.

Goal: “being the hub of all animated LOL on the internet”

The latest release focuses heavily on upping the social experience on the platform with the roll-out of a new comments and mentions feature (similar to Instagram’s) and a new “share view”. Additionally, the startup has brought a gamification edge to the app with Loop Score, which allows users to generate points based on engagement.

“The amount of animated loops, followed people and LOL’d loops is counted and sent through a homebrewed algorithm,” Loopcam CEO Tor Rauden Källstigen told us.


A loop by investor and XYO CEO Zoe Adamovicz

Loopcam, launched in July 2011, is backed by a line of well-known European investors and entrepreneurs including Christophe Maire (Txtr), Zoe Adamovicz (Xyologic) and Alexander Ljung (SoundCloud).

The burgeoning short-form video market

Earlier this year, Twitter debuted its own looping video maker Vine – showing striking similarities in branding and functionality to Loopcam.

Since then, the space has been heating up with Vine topping the US’ app store list of free iPhone apps and filter-enabled video clip sharing service Cinemagram launching an Android version of its app yesterday. Currently, both Loopcam and Vine are only available on iOS but a recent Vine job posting reveals that an Android app may be coming soon.

Loopcam team

Loopcam has also grown its team (pictured above) with two new members on board, including a developer who previously worked for Mozilla.

For related posts, check out:

Battle of the Loopers: Loopcam launches in China, while Twitter’s new video-maker Vine shows striking similarities
Weavly partners with Tumblr, Imgur and Twitter’s Vine to spice up your creative mashups
GIF becomes word of the year… Loopcam partly responsible