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madvertise appoints international talent Brandon Keenen and Vincent Pelillo Written by Charmaine Li on 23. January 2012

Vincent Pelillo and Brendon Keenan

Vincent Pelillo and Brandon Keenen

Vincent Pelillo (left) and Brandon Keenen (right)

Mobile advertising platform madvertise, has appointed former AOL director Brandon Keenen as its UK managing director, and Frenchman Vincent Pelillo as Executive Vice President for Southern Europe, the Middle East, and Africa.

“madvertise is experiencing phenomenal growth across Europe, and this hire will support our future expansion plans,” says CEO Carsten Frien.

Pelillo, is the former Managing Director of OpenX Technologies and head of OrangeAdMarket for France Telecom. “From working in the advertising industry for so long I’ve always known about madvertise and kept a close eye on its growth,” he says.

The Berlin-based company, is looking to increase its UK workforce by more than 50% by the end of the year.

madvertise is one of the largest advertising networks in Europe with 1.4 billion monthly page impressions. The platform allows advertisers to target a select audience, while allowing developers and publishers to monetise their apps and mobile websites.

Berlin’s biggest financing rounds 2011