Polish SEO-ranking startup Positionly just closed a $300,000 seed round led by Berlin’s Point Nine Capital, joined by angel investors Mariusz Gralewski and Michal Skrzynski.
Positionly – based out of Warsaw, Poland – wants to provide a one-stop search engine optimization (SEO) analytics platform, simple enough to use without prior knowledge of SEO. It’ll track your SEO progress, provide updates and help you generate reports to share with clients and colleagues – and is compatible with Google Analytics. Prices range from $19 or $99 per month depending on number of keywords and websites.
Co-founders Adrian Dulić, Oskar Krawczyk and Grzegorz Kazulak (above) seem to be off to a good start. Since starting up in January 2012, Positionly is now attracting 1000 signups per month including clients TD Bank, Opower, ESPN and TUI. An iOS app is due to debut in the next few weeks.
SEO made easy for the masses
For the uninitiated, SEO can be a dark art – yet it’s vital for business success on the web and is attracting the investment funding to match. SEOmoz, which offers a SEO analytics platform priced from $99 per month, drew $18 million at the end of April 2012, while US-based SEO tech experts Conductor drew $10 million funding back in 2009. Searchmetrics, priced from $398 per month, raised $6.75 million in January 2012, with Iris Capital joining existing backers Holtzbrinck Digital and Neuhaus Partners.
These solutions are all aimed more at enterprise-level clients while “Positionly wants to democratise the market and make it accessible to smaller companies”, Point Nine’s Pawel Chudzinski (pictured right) told VentureVillage. “This strategy works well for SaaS” – software as a service, which is Point Nine’s area of particular specialty.
Point Nine’s previous SaaS investments include Unbounce (landing page creation) and Zendesk (customer service management). Other portfolio companies include mobile advertising platform Madvertise and online marketplace DaWanda.
Also backing Positionly are angel investors and experienced Polish founders Mariusz Gralewski and Michal Skrzynski. Gralewski founded GoldenLine, a jobs and CV portal broadly similar to LinkedIn. Skyrzynski started up find-a-nanny service Niania, also backed by Point Nine (alongside Team Europe and BMP Media Investments) before a successful exit to Swiss publishing group Edipresse last year.
For related reading, check out:
Efamous founder Marcel Hollerbach’s five startup mistakes to avoid
Fred Wilson anticipates good times for entrepreneurs, bad times for VCs
Madvertise buys Mobilike, expands into Turkey