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Project A reveals its newest company NU3 Written by Nina Fowler on 17. April 2012

Pills, pills, pills… Online nutritional supplements store NU3 is revealed as the fourth company in Berlin incubator Project A’s portfolio.width="520"
German-language site NU3, based in Berlin and founded in 2011, offers health, beauty and sports products (including “name” brands), nutritional advice over the phone, a blog with technical advice and tips, and a 24-hour shipping guarantee.
The total invested so far in the company is unknown, but Project A reportedly holds about 39 per cent of NU3. Robert Sünderhauf, Felix Kaiser and Kassian Ortner, listed as managing directors of nu3, hold 20 per cent each.
NU3’s fellow Project A portfolio companies are men’s fashion brand Amarano, exclusive premium wine deal community Wine in Black, and food delivery platform Kochzauber.
Note from the editors: Remember how Oliver Samwer apparently said anything Project A will do Rocket will do twice as big? We can’t wait to see the size of those pills…
For related reading, check out:
An exclusive interview with Project A founder Florian Heinemann

The WHU grads personalizing your vitamin cabinet