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Bertelsmann, Holtzbrinck, Project A invest in Semasio Written by Nina Fowler on 20. August 2012

Semasio

Semasio

Bertelsmann Digital Media Investments (BDMI), Holtzbrinck Ventures and Berlin incubator Project A are teaming up to invest an unknown amount in online advertising targeting platform Semasio.

Semasio, founded by Kasper Skou and Thomas Rask Thomsen in November 2010, is based in Hamburg with other offices in Copenhagen and Kiev. The company’s main product is its User Intelligence Platform, which allows media agencies and advertisers to build their own databases of internet user profiles, by turning each contact into data points and then applying Semasio’s profiling technology. The results can then be used to hone in on advertising target groups.

According to German news site Deutsche Startups, after the current round of funding, BDMI and Holtzbrinck will hold about nine per cent each of the company and Project A will hold almost 11 per cent. Existing investor High-Tech Gruenderfonds, which invested €500,000 of seed funding in Semasio last year, also participated in this round and now holds 21 per cent of the company.
This investment marks the latest addition to new incubator Project A’s growing portfolio, which also includes Wine in Black, Amerano, Kochzauber, NU3, Popdust and – according to media reports – price comparison platform Toroleo. In June, Project A co-founder Christian Weiss (ex-Rocket Internet), told VentureVillage to expect more investments in “digital, content- and/or tech-driven or mobile” sectors rather than straight e-commerce.

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