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Red Bull's new accelerator to boost European music startups Written by Charmaine Li on 27. March 2013

Red Bull Amplifier

Red Bull Amplifier

It seems that everyone is jumping aboard the accelerator bandwagon, with Red Bull the latest company to join the fray. The company has launched an accelerator – the Red Bull Amplifier – to help European digital innovators in the field of music develop their idea and potentially tap into its large global audience of reportedly over 30 million.

Unlike typical accelerators, the Red Bull Amplifier won’t be providing investment or taking any equity: “No money is involved. We don’t want a cut of your genius. Instead we will work with the right startups to tailor a bespoke growth and user acquisition plan,” said the company. Although it’s obviously a canny marketing move, and one that could lead to the company getting in at ground level with the next Spotify.

The programme is looking for early-stage startups that are “broadly in the music and digital technology sphere” but are keen to hear from anyone with an “innovative idea”. If that sounds like you, you can submit an application on their website by 22 April 2013. All applicants must be EU residents.

SoundCloud VP Business Development Dave Haynes, tech journalist Ciara Byrne, music artist Ghostpoet and former Editor-in-Chief of hip-hop magazine JUICE Davide Bortot make up the panel who will be reviewing and shortlisting submissions.

Once accepted, startups will gain access to Red Bull’s global network of recording studios, live events and a series of music workshops.

Image credits:
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