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Rocket and ProSieben believe in this new smart home startup Written by Anne Schade on 25. August 2016

Pimp your home! But how? Anyone who wants to upgrade their home technologically has many products to choose from. You can choose between cameras, motion detectors, thermostats, stereos and more.
The Berlin-based startup Tink – which started last week – will help to make things easier with its range of products. It provides a platform for goods that make your home a smart home and works together with tech vendors such as Sonos, Canary and Withings.
Tink was founded by Julian Hueck, who previously worked as a consultant at Bain & Company and CEO Marius Lissautzki – the former Executive Vice President Strategy & Operations at ProSiebenSat.1 Media. They now employ 20 employees in Berlin. The first capital already came from the ProSiebenSat.1 subsidiary SevenVentures and Rocket’s fund Global Founders Capital and Rocket Internet Capital Partners, as Deutsche-Startups discovered in the commercial register. The startup did not want to reveal the funding amount when asked. The startup wants to make its offer known with a Trump-parody that will run on TV soon. Certainly a part of the deal with Seven Ventures.
Tink lays its focus on app-controlled products such as wireless security cameras and Bluetooth speakers. They will be easy to install and not too expensive, it says on the website. In addition, the startup wants to score with customers by offering test reports from experts and giving online advice. Among other things there will be easy installation instructions, replacing the normally complicated instructions.
Clearly they’re looking to serve all people, not just techies. To date, many products from the ‘Smart Home’ are still niche, which is also because only people from higher income brackets can often afford them.
Are the products in the shop really affordable? For 200 euros you can get important technology for the networked home: A motion sensor will cost, for example, less than 60 euros, a window and door sensor below 50 euros and a scale that shows body weight via Bluetooth or WiFi on a smartphone, around 130 Euro.
This article was originally published on Gründerszene.
Image: Tink