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Samwers and Earlybird team up to back French fashion marketplace Videdressing Written by Nina Fowler on 29. August 2013



The Samwers’ new $200m investment fund Global Founders Capital has notched up another deal: an undisclosed sum for French secondhand fashion marketplace Videdressing, which raised a $6m Series A round in March 2013.

Videdressing, launched in 2009 by Meryl Job and Renaud Guillerm and based in Paris, is an online peer-to-peer marketplace for previously owned clothing and accessories, with a focus on high-end items and a free returns policy. The company claims to have increased transaction volumes fivefold during 2012, with more than 500,000 items listed.

The new funding is an extension of the previous Series A round rather than an entirely new Series B round and will go towards internationalisation, with a launch in Germany planned for the beginning of September. It’s a competitive market – as well as eBay and all the firsthand online options, rival secondhand marketplaces Kleider Kriesel and Glamloop also recently raised funding ($6.5m from Accel Partners and an unknown sum from Capnamic Ventures, OP Ventures and Holtzbrinck Ventures).

Global Founders Capital partners Oliver Samwer, Marc Samwer and Fabian Siegel are a logical fit if Videdressing hopes to expand quickly. The Samwers are known for aggressively rolling out copies of existing business models into new markets; Siegel co-led global food ordering platform Delivery Hero during a crucial period of expansion.

Both Global Founders Capital and Earlybird Capital, which co-led the Series A round with DN Capital and Piton Capital, are based in Germany. It’s the first time the two firms have worked together – another sign of consolidation and new co-operation in the local industry.

Also today, Global Founders Capital announced an investment in UK dress rental company GirlMeetsDress – again, no terms were disclosed but the company said it had committed “more than $5m” across its last three deals (GirlMeetsDress, Videdressing, Lingoda).

Image credit: via Videdressing’s Facebook page


Fashion marketplace Videdressing secures $6m from DN Capital, Earlybird, Piton Capital
Video: Global Founders Capital’s Fabian Siegel on career changes and working with the Samwers
Online secondhand marketplace Kleiderkreisel receives $6.5m funding from Accel