BRAND EMPATHY: 2017’s biggest buzz word

Workshop Room 1

15:30 - 16:00

Workshop

– The role of branding in the modern digital environment
– What does ‘brand empathy’ mean
– How to stand out in a crowded marketplace
– How we used empathy to create a winning brand position (refer to ‘hungryhouse’ case study)
– Practical application – a step by step guide

Learning targets of the workshop