Building the future of experiential travel

Main Stage

10:05 - 10:35


A decade ago, the travel experiences industry was dark – the last frontier in online tourism. Tao Tao, a university student in Switzerland, set out to change this, and co-founded GetYourGuide as a passion project in 2009. 10 years later, the company has sold over 25 million tickets, and has emerged as the world’s leading travel experiences platform. Tao will share the story of his journey, lessons learned along the way, and what’s next for GetYourGuide as he looks to the decade ahead and beyond.