From a Crackpot Idea to an Award-Winning Startup – Story of BRLO

Purple Stage

14:00 - 14:15

Lecture

At first, it was just a crazy idea two old college friends had. Now, BRLO is one of the hottest craft breweries in Germany, with seven core range beer styles and many ideas for future projects. Katharina, who holds a doctoral degree in strategic marketing, takes you on the adventure that is BRLO. From developing the idea, over brewing the first beers, to building a brewery and starting an award-winning gastronomy venture: A successful marketing story.