Online vs. Offline: Building a hardware / e-commerce startup? Challenges and opportunities

Founder Stories Track

13:15 - 14:00


In the past, there used to be just one playbook for distributing physical products: Define pricing and packaging, pick your offline channel partners, negotiate kickbacks and margins and push it into the market by heavily advertising, hoping that it will create enough demand. These days, you have more options for testing your business early to constantly improve your strategy.
Mathieu, COO of unu, will guide you through the steps his company took to become the European market leader for eScooters.