splendid.senses.kite – 3 words to address the world

Stage 1

10:20 - 10:40

Keynote

Addressing systems were designed for a different world, and smart cities need much smarter addresses. what3words is a digital addressing system that has divided the entire world into 57 trillion 3 m x 3m squares, and labelled each with a uniqe address made of 3 words from the dictionary. Clare Jones will talk through the story of what3words, how they came to be addressing the world, and their experience of global expansion.