Taking a China startup global

Stage 1

12:40 - 12:55


The mission of NIU is to create a vehicle that envisions a new way urbanites live, work, and socialize in their favorite cities around the world. Joseph will explore the story behind how the NIU team implemented back to back crowdfunding campaigns that raised a total of $24 million in their first year of launch, and how they have taken that momentum and economy of scale of China to help them build their global expansion to bring smart electric scooters to Europe and beyond for both the B2C market as well as the rapidly growing scooter sharing space.