Online “just happened” to the publishing industry – and surprisingly enough, did not go away. The leading German bookseller Thalia faced decisions that would make or break the company in the age of digital. They took the risk to restructure and reinvent the company and its products. Dr. Leif Göritz, Chairman of the supervisory board, will give insights into the digitalization journey of Thalia in our fire side chat. He will discuss why books are still a reliable revenue stream and how the new retail world order requires world-class omni-channel linking of stationary, online and digital alike.
Wake up call for SME’s: The digital reinvention of Thalia.
15:50 - 16:05
Fire Side Chat