Working Backwards From The Customer

Workshop Room 2

11:30 - 12:15


Sharpen your value proposition by putting your customers first. The workshop shares insights into how Amazon maintains the fast pace of innovation and puts them into action with your startup ideas. You will experience how writing a working backwards document will help you clarifying your thinking, sharing your idea and validating the customer value, for instance, to investors.

Learning targets of the workshop
Why is working backwards from the customer so important?
What does it mean to work backwards from the customer?
What does it take to write a working backwards document?