Caroline is a successful entrepreneur with a fashion design background. She has gained considerable experience from working in both luxury and commercial fashion. After eight years of working in the industry, Caroline successfully utilized her collected knowledge and launched her own fashion label IVY & OAK. IVY & OAK is a uniquely positioned, premium high street, digital fashion brand, with a focus on occasion wear. The brand quickly became a huge success and is now being sold all over Europe. Presently, IVY & OAK is entering international markets. Its headquarters, however, is situated in Berlin. Before starting her own business, Caroline introduced Zalando's very first private textile label in 2010, successfully managing it for more than 5 years.