Johannes Burr, solicitor with an EMBA in Media Management, has been working for Axel Springer since 2009. In Summer 2013 he started as Head of Change Management to be concerned with the digital transformation of a traditional mediacompany to the leading digital publishing house. As a certified scrum master he focuses on employee qualification, supervision of change processes and the implementation of agile working forms and social collaboration. The Axel Springer change management initiative „move“ has been set off out of his department and has won the European Change Award as well as the HR Excellence Award. Since 2015 he has been in charge of HR Marketing including employer branding, entrance programs at Axel Springer.