Joseph is the International Director at NIU, responsible for the global go-to-market strategy. Prior to joining NIU, Joseph built three start-ups in China, and is responsible for helping build the entrepreneur community of Shanghai during his 15 years in China.
Favourite book? Reality is Broken: Why Games Make Us Better and How They Can Change the World - Jane McGonigal
The Person that inspired you the most? My Mother for Work Ethic and my Father for Compassion