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Startup Cup 2012 – Berlin startups get football fever Written by Charmaine Li on 20. January 2012


Berlin’s startup scene is abuzz with football fever, as 12 companies and 96 players get ready to compete for the crown of their first tournament Startup Cup.
Online food delivery platform Lieferheld, is hosting Startup Cup, which kicks off tomorrow morning at Berlin’s indoor football arena BoBo Fuego.
Tournament organiser and Lieferheld Marketing Manager Norman Wiese, says, “We at Lieferheld play regularly football every week. Since we knew other startups are doing so as well, the idea of the Startup Cup was born”.
The likes of Soundcloud, Zalando,, Groupon, and Sponsorpay will be competing for “fame and glory” as well as the golden prize of a foosball table.
Fans and spectators are welcome to cheer-on their favourite startup. Here’s the list of those taking part:

Group A Group B
Groupon Zalando
SponsorPay HitFox
Soundcloud Lieferheld
Mö Mister Spex
GetYourGuide Absolventa

After the preliminary round, the best two teams of each group will proceed to the semi-finals which will be followed by a match for 3rd place and the grand final.

“Besides the sporting competition between startups we wanted to create a cool networking event for the scene. Therefore all players will have some beers together with the fans and viewers after the tournament. We warmly invite everybody who is interested in the startup scene to join us!” says Wiese.

Visit the website for the day’s Startup Cup schedule, and stay posted for a video report on all the StartupCup action to come!
Image credit: Flickr user SFU Public Affairs and Media Relations