The Berlin-based startup Zalando reported continued growth in the third quarter, attracting an average of 160 million visits per month, according to a press release published in November.
Over 65 per cent of the startups traffic comes from mobile devices, which translated to “19.2 million active users by the end of the quarter.” In terms of revenue? A growth uptick of 17 percent, or 835 million euros.
Established in 2008, Zalando is a fashion platform that started off selling shoes and guaranteeing free returns. Shoes now make up only 19 percent of their product base, but free delivery and returns remained a core component of the company’s customer care. Approximately half of all products purchased are returned back to Zalando.
Many would argue that Zalando’s return policy, mixed with the company’s ability to adapt and localize products for each of their 15 markets, were central to ensuring the startups growth. It also doesn’t hurt that the startup offers more than 1,500 different brands to their customers.
The original infographic was posted here (Dutch).
Photo via Zalando