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The top 20 Social Media Week events Written by Michelle Kuepper on 25. September 2011

Social Media Week is kicking off today, hosting an impressive total of 130 free events all across Berlin from today until Friday. Hosted by Deskwanted and Deskmag and taking place all over the world, the organisers expect to draw a crowd of thousands in Berlin. Always dreamed of going viral on Twitter or reaching millions of Facebook likes? Then get online and register because the Social Media Week events are filling up fast! We’ve got our pick of the bunch for you.

Monday 24 Sept

Social Media Week Official Opening Party – 8pm-12am

Not quite ready to get stuck into the learning side of SMW? Ease your way in with some networking instead at the opening party, hosted by Nokia and Fluxfm at Fluxbau. Listening to music while while overlooking the Spree and sipping free beer doesn’t sound like a bad way to spend a Monday night.
Where: Fluxbau, Pfuelstraße 5 (near u-bahn Schliesisches Tor) When: 8pm-12am How Much: Free

Tuesday 25 Sept

Marketing to Cyborg (11-11:45am)

Learn how to market in a new world, where the prevalence of smart phones, tablets and and other nifty technological gadgets have changed the way people interact with marketing.

Where: ImmobilienScout24, 10 Andreas Str. (near Ostbahnhof) How Much: Free

Why your social video campaign sucks (and how to make it rock)

Learn how to stand out from the crowd when you make social videos for your consumers. This event will show you the mistakes you probably didn’t even know you were making when it comes to marketing via social videos.
Where: Naherholung Sternchen, 7 Berolinastrasse (near u-bahn Schillingstrasse) How Much: Free

HootSuite’s secrets to building sustainable communities (6-7pm)

 
Where: ImmobilienScout24, 10 Andreas Str. (near Ostbahnhof) How Much: Free

WED

SEP
26
10
00
AM

11
00
AM
IS BERLIN THE NEW SILICON VALLEY?
 
 
BUSINESS & ENTREPRENEURSHIP
BERLIN
HOSTED BY DESKWANTED AT IMMOBILIENSCOUT24
 
28
OFFICIAL SOCIAL MEDIA WEEK BERLIN CLOSING PARTY
 
NETWORKING & PARTIES
BERLIN
HOSTED BY DESKWANTED AT NAHERHOLUNG STERNCHEN
 
WED
SEP
26
7
00
PM

8
00
PM
WOM WOMEN IN TECH
 
BUSINESS & ENTREPRENEURSHIP
BERLIN
HOSTED BY DESKWANTED AT IMMOBILIENSCOUT24
 
WED
SEP
26
4
30
PM

5
30
PM
‘MAKE IT GO VIRAL’ – MARKETING WORKSHOP
 
 
BERLIN
HOSTED BY DESKWANTED AT NAHERHOLUNG STERNCHEN
 
28
3
00
PM

5
00
PM
FINDING THE PERFECT STARTUP IDEA – WORKSHOP AND MORE!
 
BUSINESS & ENTREPRENEURSHIP
 
FRI
SEP
28
6
00
PM

7
30
PM
SEED SUMMIT
 
 
BUSINESS & ENTREPRENEURSHIP
BERLIN
HOSTED BY DESKWANTED AT IMMOBILIENSCOUT24
 
 
EP
24
6
00
PM

7
00
PM
GRAB MY ATTENTION
 
MEDIA & PUBLISHING

OFFICIAL EVENT

 

7

SPOTS LEFT
ATTEND

40

 
 

BERLIN

 
 
 

11


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ALEX OBERBERG
MARKETING MANAGER, SOCIAL MEDIA
NOKIA
 
TWITTER
LINKEDIN WED
SEP
26
2
30
PM

4
45
PM
LEAN START-UP
 
BUSINESS & ENTREPRENEURSHIP
 
LeanStartup is a set of principles that helps Entrepreneurs to minimize waste during their journey of starting a venture. In this 90min workshop you will work in groups and figure out a practical problem of your fellow participants. Prototypes of potential solutions for the described customer problem will be built and discussed with one another. The workshop shows you how to get out of your comfort zone and challenge your own assumptions about products you love by talking to customers. You all will probably experience what it means to pivot from one solution to another and make changes to your beloved product. I am looking forward to welcome you in that interactive workshop and help you to fail early and fast during the course of starting you own business.
 

26
12
00PM
2
00PM

CULTURE & LIFESTYLE