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Project A backs Sweden's Tictail – a Tumblr for online shops Written by Charmaine Li on 12. November 2013


Berlin-based company builder Project A has invested €600,000 in Tictail, a Stockholm-based startup offering an easy-to-use platform for individuals and retailers to create and customise their own online store. The investment secures Project A as a strategic partner that will provide operational expertise on various areas of the startup’s business.

It’s the second funding announcement for Project A since German media giant Axel Springer announced a €30m investment in the company builder last month.

“Tictail is a visionary eCommerce concept that has shown impressive traction in the last 12 months,” said Project A cofounder Florian Heinemann, who will join the Tictail advisory board. “We’re sure that Tictail will emerge as one of the most relevant eCommerce platforms worldwide and we’re very happy to be part of this development.”

Founded by Carl Waldekranz, Kaj Drobin, Birk Nilson and Siavash Ghorbani, Tictail claims to have seen over 25,000 stores created across 110 countries since its launch in May 2012. In typical Swedish fashion, the platform helps users with designing their online shop as much as setting it up. Though it’s been dubbed the “Tumblr for eCommerce”, it reminds us more of a “Squarespace for eCommerce” – but for free.

Project A joins Tictail’s existing investors, which include Balderton Capital and Klaus Hommels among others.

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