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VIDEO – WHYown.it app brings social borrowing to your friends Written by Elaine on 10. August 2012

WHYown.it

WHYown.it screenshots

WHYown.it has officially launched in the App Store today, making borrowing between friends easier and life a little cheaper.

Founder and CEO Philipp Gloeckler from Hamburg, began working on the app earlier this year, after discovering that a friend owned the same book he purchased.

“Most of the stuff is somewhere in your network and you can just borrow it,” said Gloeckler, “save money and re-connect with your friends.”

On WHYown.it, users upload photos of items they’d lend, and state what they’d like to borrow. Sharing is only done between friends, “there’s sometimes a fear in collaborative consumption. But this way – you only put up stuff for people you know and trust,” said Gloeckler.

Watch our video interview with Gloeckler below to find out more…

For related posts, check out:

WHYown.it – borrow that Steve Jobs biog from your facebook friends
VIDEO – Social Enterprise – getting to the heart of business
Startup of the Week – Photocircle “Buy photos, help the world”