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Home goods e-retailer Wayfair makes the big move to Berlin Written by Michelle Kuepper on 10. October 2012

Media spree

Online home furnishings retailer Wayfair has announced it will be moving its German operations from Munich to Berlin on October 15. The website was founded in the US in 2002 and launched micro sites in Germany in 2009, including and, before rebranding as Wayfair in 2011.
The thriving technological scene and sheer quantity of talent in Berlin is one of the major reasons the company is moving to the capital. And they’re wasting no time in trying to grow their team, already on the look out for new staff members in Berlin. They’re after category managers, product managers and buyers. Wayfair, which was voted one of the best places to work by Business Insider, will be unlikely to have any trouble attracting interested job seekers in Berlin.
The business will take over the historic Berlin Mortar Works building in Kreuzberg, joining the likes of Universal Music and MTV Central Europe on the so-called “Mediaspree”.
Media spree
In a press statement, Senior Director of Wayfair International, Joe Noonan, said:

We are delighted to move our German operations to Berlin and grow our business within the country’s epicenter for technology talent and innovation. is well positioned for growth as we rapidly expand our product catalog to support the site’s growing popularity as a trusted retail destination.”

The company’s operations in Germany will now be run by a buying and merchandising team in Berlin, while customer service, operations and finance matters will continue to be looked after by their team in Galway, Ireland.
Image credit: Berlin – The Spree, courtesy of Flickr user grolli77

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