Little people are the hottest demographic in web delivery services
The hot new trend for kids’ subscription services continues as a brand-new “what’s-in-the-box” website Wummelkiste launches today. Delivering a DIY twist on the subscription model, the Team Europe venture delivers monthly craft projects for your little darlings to create.
Projects are aimed at 3-7 year olds and are tailored to age and taste, with projects such as Firefly Glass, Owl Mask and Shadow Theatre. Each box comes with two to three projects, instructions and materials, plus extra links to added web content for members.
Subscription models range from no-ties one-month tryout for €24.95, three months for €19.95 or a whole year sign-up for €199.95.
The rise of “mom-commerce”
The model of themed delivery subscriptions for kids (or “mom-commerce”) sites has gone stratospheric in 2012, with Sean Percival’s cute clothing subscription Wittlebee leading the way, followed by the inevitable Rocket clone, Petitebox.
Hot new Berlin-based startup Meine Spielzeug Kiste is a recent addition to the market, targeting educational toys and activities like successful US websites BabbaCo and Kiwi Crate.
Wummelkiste is currently in open beta mode – we caught up with new Wummelkiste Managing Director (and one of the core team at German innovation accelerator palomar5) Pilippa Pauen to talk of what crafty plans are in the pipeline….